SABA began its journey in April 2023, under the name B Well Life — a charming little shop nestled at Mercia Marina, offering a carefully curated selection of women's clothing alongside artisan skincare products, from handcrafted soaps and bath bombs to beautiful plants and much more.

In August 2023, the business found its new home with current owners Barney & Sarah — a mother and son duo with a shared vision: to build a destination for thoughtfully selected products rooted in a genuine commitment to sustainability.

Since then, we've grown steadily, expanding our collection to include exciting brands such as Joe Browns, GINI London, and many more — each chosen with the same care and values we started with.

In January 2026, we took an exciting step forward and rebranded to SABA — a name that brings us closer to our roots, formed from the first two initials of our names. A small detail that means everything to us.

Today, we continue to grow our online presence and community, with so much more to come. We're just getting started.