Privacy Policy

Last updated: August 2026

At SABA (trading name of B Well Life Ltd), we are committed to protecting your personal data and respecting your privacy. This policy explains what data we collect, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.

1. Who We Are

SABA (B Well Life Ltd) Mercia Marina, Willington, Derbyshire, DE65 6DW Email: hello@bwelllife.co.uk Website: sabaonline.co.uk

We are the data controller for the personal information you provide to us.

2. What Data We Collect

We may collect and process the following personal data:

  • Identity data: name, username or similar identifier
  • Contact data: email address, phone number, billing and delivery address
  • Transaction data: details of purchases and payments made through our site
  • Technical data: IP address, browser type, device information, pages visited
  • Marketing data: your preferences for receiving marketing from us
  • Communications data: any messages or enquiries you send us

3. How We Collect Your Data

We collect data when you:

  • Place an order or create an account on our website
  • Subscribe to our newsletter or marketing emails
  • Contact us via email, phone, or social media
  • Browse our website (via cookies — see our Cookie Policy)

4. How We Use Your Data

We use your data to:

  • Process and fulfil your orders
  • Send order confirmations and delivery updates
  • Manage returns and customer service queries
  • Send marketing communications (where you have consented or we have a legitimate interest)
  • Improve our website and customer experience
  • Comply with legal obligations

We will never sell your personal data to third parties.

5. Legal Basis for Processing

We process your data under the following lawful bases:

  • Contract: to fulfil your order
  • Legal obligation: to comply with applicable laws
  • Legitimate interests: to improve our services and prevent fraud
  • Consent: for marketing communications and non-essential cookies

6. Sharing Your Data

We may share your data with trusted third parties, including:

  • Payment processors (e.g. Shopify Payments, PayPal)
  • Delivery and logistics providers
  • Email marketing platforms
  • Analytics providers (Google Analytics, Meta)

All third parties are required to handle your data securely and in accordance with applicable data protection law.

7. International Transfers

As we ship worldwide, some of your data may be transferred outside the UK. Where this occurs, we ensure appropriate safeguards are in place in line with UK GDPR requirements.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is typically retained for 7 years for tax and accounting purposes.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Erase your data (the "right to be forgotten")
  • Restrict or object to processing
  • Data portability — receive your data in a structured format
  • Withdraw consent at any time for marketing or cookies

To exercise any of these rights, please contact us at hello@bwelllife.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date.